3/24/2020 0 Comments The ocean of keywordsLevel: Intermediate
We custom design a webpage, write a blog posts, page description, meta description or implement other tricks to bring more traffic to our website. These search engine optimization techniques are often focused on the keywords. Keywords are words which people type in the search bar to find something on the web. The keywords could be one word or a phrase, often known as long-tail keywords. When working on adding keywords to your webpage it is essential to know what in keywords you seek for. To elaborate let me give an example. Suppose you are updating a blog titled 'Babies and Dogs' for a website that has been around for quite a few years and that blog is one of the most visited blog post on the website. You are curious to see that what worked and what all keywords brought traffic to that webpage. So you visit Google Analytics, zero down on the top five keywords 'Babies and dogs', 'Baby dogs', 'Dog babies', 'Babies with dogs', and 'Dogs with babies'. And you plan use them more often. Therefore, in this scenario you seeked for what worked and plan to reinforce it. Now, I'd like to bring your attention to the Venn Diagram above. The blue box is the ocean of keywords, meaning all keywords related to a particular topic. (Though, we can't limit the number of keywords related to a topic, but it should stop somewhere, right? So, it's finite.) The circle A represents the keywords you have already used and have data about. You can analyze this data to see what worked and not. However, this analysis will only tell you 'what you did right'. In order to understand 'what more needs to be done', you'll have to expand your search. There could more 'good keywords' out there in the ocean which you can use to boost the traffic on your page. These 'good keywords' are represented by the green circle B in the image. In the example above, it could be 'Babies playing with dogs', 'Baby and dog friends', 'Can a baby get sick from a dog?', etc. These might be some good keywords which you may have never used. The overlap of both the circles are the good keywords that you have used. The size of circles and the proportion of overlap differs case-to-case. The message that I want to put across is that one should keep in mind this venn diagram while doing a keyword research or analysis and be vigilant of that they are looking for. Some of the useful sources to find good keywords are: 1. 'People also ask' section in Google search results 2. Google's suggestion while you are writing a topic in Google search bar 3. Google Keywords Planner 4. Google Trends 5. AnswerThePublic.com
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